Short-term vs. Long-term Goals

In our society, we focus too much on our short-term goals that we do not realize the long-term consequences we are creating. The United States is often guilty of immediate gratification. A term, in which, I can be found acting out when I am shopping. I’m someone who prefers to try-on clothing and buy it on the spot. I like to buy a product and bring home my purchase on the same day.  There are few times I have added something in my virtual shopping bag and  gave my credit card number.  Though, the point of this post isn’t to point out my issues with immediate gratification. It’s the fact that business owners are asked: where do you see the company in 20 years – and their answer is to be successful. Well, obviously, you don’t want to fail.

The questions to have answers to are: Do you see your business having more than 50 employees in 5 years? How much revenue do you expect to have earned by 2030? Are you planning to provide more environmentally sustainable products in the upcoming years? and so on.

Instead, we find powerful companies that choose to provide fossil fueled energy (*cough cough* Warren Buffet) rather than research alternative ways to compete with solar junkies like Elon Musk. We need to find new ways to earn money that can encourage good long-term affects. Before Buffet knows it, Berkshire Hathaway will no longer be in the energy business because they’ve used up all of the Earth’s natural materials and Musk will be the one running across the finish line.

Edit, April 2018: We and Amazon has come a long way. Free 2-day shipping? Yes, please!