American Eagle Soars

Since I spent over three years with the American Eagle Outfitters (AEO) brand and the company has worked hard to remove the media’s idea of a “perfect body” – I thought it was worth the post to mention the company’s recent successes. Towards the end of my Aerie career, the company launched their Aerie Real campaign.

As a woman, it was empowering (men included). It was amazing to see displays of women untouched by photo shop and the spread of inspirational quotes on mirrors like “the girl in this mirror has not been retouched” – along with the dispersion of promotional materials such as shopping bags and stickers relaying a similar message. Aerie’s ongoing campaign has not only increased the company’s brand image but revenue, too. American Eagle has, also, been doing well. Regardless of the retail industry’s decrease in revenue, the company has been able to increase its sales. How? The organization changed with change. Ideas of beauty and style were altering and AEO decided to change their clothing according to the consumer tastes unlike their competition, Hollister and Abercrombie & Fitch.

I will never regret working for the company because they treated their employees well, I gained a work family, adored the management team and received some of the best work experiences.

See American Eagle’s success HERE and HERE

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New GRAD Coming Through

As of May 7, 2016 – I have officially become an alumni of Illinois State University (ISU) with my Bachelors in Integrated Marketing Communications. Thank you to all the College of Business professors and faculty, my friends (both from ISU and home) and – of course – my family (S/O to my mom and dad for their endless support and brother and sisters for their advice).

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Next Stop: Graduation

Cue the “Graduation” song by Vitamin C.

There’s less than 2 weeks before I walk the biggest stage of my life thus far and move out of my very first apartment (and home for the past two years). I have learned so much about myself and the world over my past 2 years at Illinois State University. I would have never thought I would be a member of four different registered student organization (RSOs), make the Dean’s List for the Fall semester of my Senior year, met the people I have, push myself out of my comfort zone and – most important of all – learn how to put my happiness first.

Educationally, I will graduate with a degree I intend to use to the fullest and, hopefully, for a company I adore like Golin or a local professional sports team.

Graduation 2 years ago from the College of Lake County with my Associates

Graduation 2 years ago from the College of Lake County with my Associates