PR: the Past, Present & the Future

Professional sports have been known to fail in the public relations world. Commissioners are boo’ed at Championship games like they are Illinois’ former Governor Pat Quinn at Chicago sport ceremonies. I still remember when the Chicago Blackhawks won in 2010 and Quinn spoke at the rally, only to receive negative attention from the 2 million-plus attendees. I continue to laugh when I think back to the last couple of Stanley Cup Final games when NHL commissioner, Gary Bettman, presented the cup to a stadium with cries of disapproval from hockey fans. Of course, the most infamous PR blunder (of the 21st Century) award of professional sports goes to the Roger Goodell and the NFL for the Ray Rice scandal and continued mishandling of deflategate (click HERE for updates about the ongoing battle). The NFL has much to recover from and may not until Goodell is out of commission.

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Meme credit: SB Nation

Even though the sports world continues to struggle  in the PR department, progress is being made. Most recently, the NHL and Chicago Blackhawks had to deal with the rape accusations of their player Patrick Kane. Unfortunately for Kane, he was removed from the the NHL 2k16 game as soon as allegations hit the media – only to receive much backlash from hockey fans. Bad move for the NHL because the accuser dropped charges, the mother of the accuser lied about tampering of evidence, witness testimonies didn’t contain any incriminating content, and Kane had one of the best seasons of his career. The Blackhawks remained neutral, responded quickly with a press conference as soon as allegations surfaced and performed their own investigation – which found Kane not guilty of accusations. So, who really lost? The NHL. Who thrived? The Chicago Blackhawks organization. The lesson? Do not act on such situations without an appropriate investigation; release a statement or hold a press conference in a timely (but quickly) manner; and make sure the organization speaks as new information is discovered and not respond rashly.

For future reference: learn from your peers and do not hide or attempt to destroy/conceal evidence. Be open, speak in a neutral tone and be honest. Lying only injures a team/organizations image. In the name of PR, take control and retain credibility.

New GRAD Coming Through

As of May 7, 2016 – I have officially become an alumni of Illinois State University (ISU) with my Bachelors in Integrated Marketing Communications. Thank you to all the College of Business professors and faculty, my friends (both from ISU and home) and – of course – my family (S/O to my mom and dad for their endless support and brother and sisters for their advice).

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Social Media Nowadays

I just had a conversation with a friend’s uncle about how much social media has become more of a strategic pathway for companies to strengthen their market share. Organizations can no longer create a profile for the sake of saying they have one; they must utilize and take advantage of the ability to create a page and interact with fans/followers. This is the time for firms to employ millennials (like me!) for their great knowledge of social media and attract the audience.

Here are a few articles with good points/ideas companies should abide by or keep in mind when creating a page:

http://www.adweek.com/socialtimes/social-media-good-business/501266

http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#e438b9c2a4d2

http://www.wordstream.com/social-media-marketing

Favorite Tips for Interviewing

The number one rule when going into an interview? COME PREPARED. I utilize Monster.com for tips on creating an attractive cover letter for a specific job and, of course, the site provides information about current job openings.

Here ‘s a link to 10 tips to live by when preparing for an interview: http://www.monster.com/career-advice/article/ten-interviewing-rules

Another link to 12 surprising tips (and, yes, I did find some of these interesting) for job interviews: http://www.forbes.com/sites/jonyoushaei/2014/10/20/12-surprising-job-interview-tips/#58ec62643006

Next Stop: Graduation

Cue the “Graduation” song by Vitamin C.

There’s less than 2 weeks before I walk the biggest stage of my life thus far and move out of my very first apartment (and home for the past two years). I have learned so much about myself and the world over my past 2 years at Illinois State University. I would have never thought I would be a member of four different registered student organization (RSOs), make the Dean’s List for the Fall semester of my Senior year, met the people I have, push myself out of my comfort zone and – most important of all – learn how to put my happiness first.

Educationally, I will graduate with a degree I intend to use to the fullest and, hopefully, for a company I adore like Golin or a local professional sports team.

Graduation 2 years ago from the College of Lake County with my Associates

Graduation 2 years ago from the College of Lake County with my Associates