Egret Consulting Group (section under construction)
At Egret Consulting, I’m responsible for all things creative for social media, newsletters, videos, blogs, marketing collateral, advertising and public relations. Egret Consulting also has Egret’s Connections Services Platform and a sister-company, ElectriConnect.
Egret’s Connections Services Platform
My Egret Consulting colleagues are involved in other groups within the industry. Here are a few projects I took on for Women in Lighting+Design:
A flyer invite for their Midwest Regional event: WILD Chicago Flyer
An event for LIGHTFAIR INTERNATIONAL 2018:
- EventBrite Banner WILD_Egret_Lightfair_EventHeader
- Invite WILD LFI Egret
- Table Top Signs 1. WILD LFI TableSign 2.WILD_LFI_TableSign_Welcome
- Social Media Post WILD_LFI_SM
For a new project, I was given marketing materials but edited the layout to better appeal to our target market. The original is the first link below (fundraising-flyer-glenview) and my version is the second link (fundraisingflyerglenview2). I initiated research to distinguish which copy customer’s preferred.
Faith in Action
A senior group project for a local client, Faith in Action. This non-profit organization was in need of an integrated marketing communications plan to increase volunteers and donations. Click the link below to see what my group came up with.
A senior group project that exhibits a strategic integrating marketing communication plan to improve the company’s brand image and new marketing plan for the firm to implement to increase revenues.
B2B Sales Experience
In one of my undergrad classes, I learned how to properly approach a business-to-business sales situation. The following is an outline of a role play: